Tinta Group

Brand Positioning · Content Strategy · Social Media Management

Overview:

Tinta Group is a Miami-based print and production studio specializing in large-format print, murals, and environmental graphics for brands, agencies, and cultural institutions.

Situation:

Tinta had strong client relationships and impressive work but no social media presence, limiting visibility in competitive luxury markets like Miami, Los Angeles, and New York.


Strategy:

I led Tinta's social presence with a platform-specific strategy built around three core pillars. On Instagram, I created a curated portfolio that showcases large-scale installations and brand collaborations — positioning Tinta as a credible luxury partner. I positioned LinkedIn as B2B channel, focused on professional visibility and relationship-building with decision-makers. And across both platforms, I prioritized behind-the-scenes content that humanizes the studio and shows the precision of production, while building community with Miami's creative ecosystem.

Outcome:

Year-over-year audience growth and stronger engagement across both platforms. The channels began generating inbound inquiries and contributed to confirmed project opportunities.

Selected Work

Directed and edited short-form video content for Tinta's commissioned mural installations at Art Basel 2024.

Created reels highlighting the artistic process, then amplified through paid Instagram promotion to maximize reach and engagement.

Directed and executed full social media campaign for Tinta's mural production for Dior.

Created short-form video reels, managed multi-platform coverage both organic and paid.

Directed and executed full social media campaign for Tinta's work on Gucci Art Basel activation.

Shot on-site content, created short-form video reels, managed multi-platform coverage, both organic and paid.

  • Garnier — Brand Activation

    Directed and executed full social media campaign for Tinta’s work for Garnier's Diamond Effect launch activation in Miami.

    Shot on-site content, created short-form video reels, and managed multi-platform coverage.

  • Gisou — Brand Activation

    Directed and executed full social media campaign for Tinta's work on Gisou brand activation.

    Managed community engagement with the brand across platforms, coordinated content sharing, and built visibility for the project in Miami Design District.

  • Nina Johnson x Amli — Mural Painting

    Directed and executed full social media campaign for Tinta's mural installation project in Wynwood.

    Shot on-site content, created short-form video reels, managed multi-platform coverage across Instagram and LinkedIn, and coordinated community engagement with artists.

  • MSC Cruises — Ribbon Cutting Event

    Photographed and directed content for MSC Cruises ribbon cutting ceremony in Miami. Managed social media coverage across platforms, highlighting event execution and brand presence.

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