I'm Prani — a Miami-based Social Media Manager & Content Creator focused on strategy and execution. I would describe my work as intentional, detailed, and strategic.

I've always been drawn to the finer things in life — the coffee shop where every detail of the space feels considered, the product that feels like it was made for you specifically. I don't mind paying a little extra to experience a brand that's been truly thought through. That's what led me to social media and it's the standard I hold my work to.

A brand's social presence should evoke a feeling, not just sell a product. It should have an identity, communicate with its audience, and build a relationship over time.

When I work with a brand, I start with understanding its goals and building an intentional presence that reaches them — a clear identity, a consistent voice, an audience that actually wants to be there. Then we execute the strategy and campaigns that turn that community into real results: engagement, trust, and growth that compounds over time.

I studied Public Relations, Advertising & Communications at Florida International University, graduating magna cum laude with a minor in Marketing. But most of what I know I learned by doing — building brand presences from scratch, rooted in research and strategy, and working with teams to execute creative that actually connects.

Over the last three years I've worked across luxury real estate, experiential production, and PR. The through-line has always been the same: brands finding their place online and reaching the right people.

I come from a multicultural background so understanding different cultures and ways of communicating is something I carry into everything I do. Outside of work you'll find me traveling, running, hiking, and spending time with the people I love. I live a wellness-centered life — it keeps me grounded, challenges me, and it's where some of my best thinking happens.