Overview:

Fairmont Heritage Place, The Cedars is a luxury residential development in the mountains of North Carolina designed for buyers seeking resort-style ownership and elevated mountain living.

The work:

I managed the property's social presence during development, creating content that communicated lifestyle, ownership value, and the surrounding area while maintaining Fairmont brand standards.

Content highlighted the natural beauty of the Blue Ridge Mountains and Western North Carolina, the luxury amenities and resort-style living of the property, and the local charm of Hendersonville and nearby Asheville.

This spanned graphic series, short-form video, carousels, and a curated feed — all designed to attract and engage high-net-worth buyers.